Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Our SEO Processes are designed in view of the Google SEO guidelines, and white hat SEO techniques are strictly followed to ensure that our clients from world get the best SEO services.

SEO Audit

  • Analysis of the existing website for the SEO Standards
  • Analysis on Current Website Structure, Navigation and File Structure
  • Crawl rate of the search engines for the existing website
  • Page Rank and Domain age analysis for the current site
  • Evaluation of Interlinking Process on the existing site
  • Evaluation of Link Popularity both Inbound and Outbound
  • Review of the quality, relevancy and neighborhoods in which existing links exist
  • Evaluation of the Robots.txt file on the existing site
  • Reports on the Meta Tags, Header Tags on the Web Pages
  • Reports on Image Optimization and Anchor Text Optimization
  • Traffic Analysis to the website through existing keywords
  • Competitor Analysis based on their Primary Services or Products
  • Analysis on Content Optimization
  • Analysis on Keyword Density and Keyword Proximity
  • Analysis on Crawl Errors from the Search Engines
  • Sitemap Analysis

Strategy Planning

  • Developing a list of keywords (long tail and short tail) on the basis of analysis on search popularity for the targeted keywords and market reach of the customer
  • Analysis on the required changes for Complete On page Optimization (Meta Tags, Header Tags, Images)
  • Review the required changes for the overall Content Optimization
  • Planning on the complete Link Building Strategy and Popularization of the site on the web.
  • Analysis on improving the frequency of Content changes on the website using blogs and RSS feeds.
  • Providing the customer with a complete 3 month strategy plan of the SEO Process

Strategy Implementation

  • Providing a Know How to the customer on the 3 month strategy plan
  • Confirmation on the Primary Keywords to be targeted
  • Collection of the new content from the customer
  • Implementing the Strategy plan step by step with customer coordination


  • A regular weekly status reports on the ‘Strategy Plan’ and tasks performed is provided to the customer
  • Any Clarification on the implementation of the plan on regular basis from the customer is attended immediately
  • A detailed report on the improvements achieved on the rankings, link popularity and traffic for every month.
  • A weekly/ monthly call with the customer is scheduled to discuss the implementation of the Strategy Plan for the previous week/month