Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to email messages sent by other companies to their customers

Email marketing done by a company encourages business and help in conveying the message to the direct audience through emails. It allows targeting and also data driven. Email marketing builds relationships, loyalty and trust and as a result derives direct sales. Including to all these it also support sales through other channels.

There are numerous advantages to using email marketing software versus any other form of advertisement.
Cost: When compared to other forms of marketing such as direct mail, magazines or printed newsletters, email marketing is less expensive.
Targeting: Save time by organizing your email list to only target specific, potential customers while still enjoying the benefits of having low marketing costs.
Reporting: Email campaigns can be tracked and analyzed. With email marketing the user gains the ability to track customers all the way from when they first open the email, to when they finalize their transaction.

Timing: Email marketing campaigns can be created and delivered in a matter of minutes ensuring your materials will still be relevant.
Accessibility: A mass email marketing service allows you to actively get your message out to your potential customers, instead of having to wait for them to visit your site.

Advanced Functionality: Specific responses can automatically trigger responses such as sending a predetermined email message or updating a customer's profile information.

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